I would highly suggest taking advantage of the consulting that you get alongside the marketing and lead generation. And I would go as far as to say that the consulting work that Max Out Your Gym™ does is almost as valuable, if not more valuable than the lead generation itself.
The system works. It's upgraded. It's fantastic. You pay less for it.
We turned on this campaign 3 days before Christmas and I remember sitting there at home with my two little kids, my baby and toddler, getting notifications on my phone saying 'this lead just came in' and 'oh look, they just booked an appointment'. You don't have to do anything!